Manager - Social Analyst

The Manager - Social Analyst role at WPP Media in Gurgaon involves conducting comprehensive social listening and sentiment analysis across various social media platforms. This position is integral to WPP Media, WPP's AI-driven media operating unit that combines media, data, and partnerships to deliver creative personalization at scale.

Key responsibilities include utilizing advanced analytics tools to interpret and present social media data in actionable reports, monitoring and analyzing social media conversations to identify emerging opportunities and potential risks, and collaborating with cross-functional teams to develop data-driven social media campaigns and influencer partnerships. The role also involves managing the influencer marketing process, from vetting potential influencers to evaluating the success of campaigns.

Candidates should have a minimum of 5 to 6 years of experience in social media analytics and social listening. Proficiency in using social media analytics tools such as Sprout Social, Hootsuite, Brandwatch, or Talkwalker is essential. Strong analytical and problem-solving skills, along with excellent communication and presentation abilities, are required to effectively translate data into actionable business recommendations.

WPP Media offers a dynamic work environment that fosters professional growth and development. Employees have the opportunity to work with a diverse team of experts and leverage cutting-edge technologies to drive impactful results for clients.