Marketing Analyst

WPP Media is seeking a Marketing Analyst to join their dedicated analytics team supporting the UK Government account. This role offers the opportunity to work on impactful projects that influence public communication strategies, within a collaborative and supportive environment. The position is based in London, United Kingdom.

The Marketing Analyst will be responsible for delivering measurement and insight projects from inception to completion. Key responsibilities include analyzing diverse data sets to identify trends and patterns, producing accurate campaign performance reports, and supporting client presentations with data visualizations and analytical summaries. The role also involves liaising with stakeholders, including suppliers and internal teams, to ensure smooth project execution.

Candidates should have 2-3 years of experience in marketing analytics or a related field. A strong analytical mindset and proficiency in data analysis are essential. Familiarity with digital performance metrics, marketing mix modeling, qualitative and quantitative research, and digital attribution is highly desirable. Proficiency in advanced Excel and experience with visualization tools such as Power BI, Tableau, or Data Studio are also required.

WPP Media offers a dynamic work environment where employees can engage in meaningful projects that have a real-world impact. The company values curiosity, kindness, and growth, providing opportunities for professional development and collaboration with talented colleagues.