Marketing Strategist
Focus Partners Wealth is seeking a Marketing Strategist to join their Marketing Strategy team. This role is pivotal in developing and executing integrated marketing campaigns across key business segments to drive growth and enhance visibility. The Marketing Strategist will serve as the primary marketing lead for Focus Partners Advisor Solutions while also contributing to firmwide marketing and growth initiatives. The position involves close collaboration with the Focus Partners Advisor Solutions leadership team, the business development team, and Marketing and Communications leadership to develop, execute, and track strategic marketing initiatives that drive awareness, engagement, lead generation, and conversion. Limited travel may be required.
Key responsibilities include developing and executing a growth-focused marketing plan supporting Focus Partners Advisor Solutions' business objectives. The strategist will lead the creation of targeted campaigns, including email, digital ads, events, webinars, website development, and social media efforts. Collaboration with the Marketing Content team is essential to develop and refine marketing collateral for advisor and in-person use. The role also involves working closely with the sales team to enhance sales pipeline processes, tools, and communication. Additionally, the strategist will track annual metrics and KPIs in partnership with the Advisor Relations team to monitor campaign success and growth, translating these into reportable metrics for the team's benefit.
The ideal candidate will possess a bachelor's degree in Marketing, Communications, Business, or a related field, along with over five years of experience in marketing strategy, brand management, or communications, preferably within the financial industry, specifically TAMP or advisor services. They should demonstrate the ability to connect firm-level objectives to actionable marketing strategies with measurable impact. Skills in developing and implementing marketing processes and standards, project management of multi-layered, long-term marketing initiatives, and strong writing and presentation abilities are essential. The candidate should be confident, pragmatic, and collaborative, energized by shaping structure and driving results through influence and clarity.
This position offers an annualized base salary range between $80,000 and $90,000. Actual base pay may vary based on factors including experience, subject matter expertise, geographic location, and the applicant’s skill set. The base pay is just one component of the total compensation package, which may also include an annual cash bonus and a comprehensive benefits package, including medical, dental, vision, life insurance, and 401(k).
Focus Partners Wealth provides team members the flexibility to work a hybrid schedule, defined as three days of in-office work per week, with the option to work remotely two days per week, or as assigned by their team leader. The company is committed to fostering a collaborative and innovative work environment, offering opportunities for professional growth and development.