Measurement Consultant

The Measurement Consultant role at WPP Media in Milan, Italy, involves developing and implementing advanced Marketing Mix Models (MMM) for a diverse client portfolio. This position is integral to WPP Media's mission of delivering AI-driven media solutions that provide clients with clear insights into their media investments.

Key responsibilities include designing, building, and scaling robust MMMs using sales data, media delivery data, and external factors. The consultant will manage the entire project lifecycle, from data ingestion to client presentation, utilizing advanced statistical software and techniques for data analysis. Additionally, the role involves streamlining data workflows and creating compelling data visualizations for client presentations.

The ideal candidate should possess a bachelor's degree in Statistics, Economics, Data Science, Mathematics, Marketing, or a related quantitative field. A minimum of two years of hands-on experience in developing MMMs, conducting advanced marketing analytics, or working in a highly quantitative data consulting role is required. Familiarity with statistical software and programming languages such as R, Python, SAS, or SPSS is considered a plus. Knowledge of Bayesian statistical modeling, time series analysis, and regression is highly desirable.

WPP Media offers a dynamic work environment that fosters creativity, collaboration, and professional growth. Employees have access to the global WPP network, providing opportunities to pursue their passions and learn at the forefront of marketing and advertising. The company hosts frequent in-office events showcasing team achievements and thought leadership, and offers competitive medical, vision, and dental insurance, significant paid time off, and employee mental health awareness days.