Media Planning Senior Associate

The Media Planning Senior Associate at WPP Media is responsible for developing and implementing comprehensive 360-degree media strategies that align with brand objectives and effectively engage diverse audiences. This role requires a professional with over three years of experience in media controls and a solid understanding of both online and offline marketing concepts. The Senior Associate will analyze market trends, craft strategic media proposals, manage budgets, and ensure efficient campaign execution to achieve desired brand outcomes.

Key responsibilities include leveraging advanced media tools such as MWS, TGI, and Excel to generate analytical reports, optimizing media flows, and managing financial adjustments. The role demands strong analytical thinking, business acumen, and an investigative approach to drive maximum client effectiveness. Additionally, the Senior Associate will collaborate with cross-functional teams to ensure seamless campaign execution and continuous optimization.

The ideal candidate will possess a professional degree in Advertising, Marketing, Economics, or Engineering, and demonstrate proficiency in media tools and advanced Excel. Excellent communication and negotiation skills are essential, along with the ability to "sell" ideas effectively. Organizational skills, attention to detail, and the capacity to manage time and prioritize tasks efficiently are also critical for success in this role.

WPP Media offers a dynamic work environment that fosters creativity, collaboration, and professional growth. Employees benefit from competitive medical, vision, and dental insurance, significant paid time off, and access to employee resource groups. The company also provides opportunities for learning and development through the global WPP network, enabling employees to pursue their passions and advance their careers in the media industry.