Media Strategist (Mensch) Women's Health
As a Media Strategist specializing in Women's Health at WPP Media, you will play a pivotal role in developing and executing integrated communication and media strategies for our wellbeing clients. Collaborating closely with cross-functional teams, you will ensure that our global campaigns are aligned and effectively reach the target audience.
Your primary responsibilities will include analyzing consumer and market insights to inform strategic decisions, defining channel mixes and media roles, and developing budget allocations. You will also be responsible for creating media architectures along the customer journey and working in tandem with planning teams to develop data-driven media plans. Additionally, you will leverage data-driven tools and AI-based approaches to enhance strategic processes and identify new media and communication opportunities.
The ideal candidate will have 2–4 years of experience in a media, communication, or strategy agency, or in strategic marketing. A strong interest in wellbeing, self-care, and female health is essential, along with the ability to translate data, market analyses, and consumer insights into clear strategic recommendations. Proficiency in both traditional and digital media channels, analytical skills, and the ability to present strategic ideas effectively in both German and English are also required.
WPP Media offers a supportive work environment with flexible working hours and remote work options to help you balance your professional and personal life. Employees enjoy 30 vacation days plus an additional flexible day, as well as health services, attractive retirement plans, and mental health awareness days. and equal opportunity, welcoming individuals from all backgrounds to join our team.
Joining WPP Media means becoming part of a global network that values creativity, technology, and data-driven solutions. We invest in our employees' development through various training programs and internal career opportunities within the WPP network. Our culture emphasizes collaboration, innovation, and continuous learning, providing a dynamic environment for professional growth.