Paid Media Director
The Paid Media Director at Advertising Specialty Institute (ASI) will lead the company's paid search and paid social advertising strategies, overseeing campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads. ASI is the largest global provider of technology B2B services for the $27.7 billion promotional products industry, serving 25,000 clients in 53 countries. This role requires in-office presence on Tuesdays and Wednesdays as part of ASI's hybrid work model.
Key responsibilities include developing and executing paid media campaigns to drive lead generation and meet business objectives. The director will conduct keyword research, audience segmentation, and bid strategy optimization, while collaborating with creative teams on ad copy and visual assets. Monitoring performance metrics, running A/B tests, and ensuring accurate measurement through analytics tools are also essential duties.
Candidates should possess a bachelor's degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent work experience. A minimum of 8 years in digital marketing, with at least 5 years leading paid media campaigns across platforms like Google Ads, Meta Ads, and LinkedIn, is required. Strong analytical skills, proficiency in analytics and tracking tools, and excellent communication abilities are essential. Experience with HubSpot for monitoring paid performance and building segmented audiences is preferred.
The salary range for this position is $100,000 to $150,000, based on experience, education, skills, and qualifications. ASI offers a comprehensive benefits package, including medical, dental, and vision coverage from day one, paid parental leave, free health and wellness programs, 401(k) with company match, and paid time off. Additional amenities include an onsite café, gym access, daycare, and creative spaces such as a community garden club and art room.
ASI fosters a collaborative and innovative company culture, emphasizing diversity and inclusion. Employees have opportunities for professional growth and development, with access to various resources and programs designed to support their success. Joining ASI means becoming part of a team dedicated to inspiring, informing, and empowering clients in the promotional products industry.