Paid Search Executive
The Paid Search Executive role at WPP Media involves managing and optimizing paid search campaigns across platforms such as Google Ads and Bing Ads. The position is based in Madrid, Spain, and focuses on the travel sector, offering an opportunity to work within a dynamic team dedicated to delivering exceptional media solutions.
Key responsibilities include actively managing search campaigns, implementing bidding strategies like Smart Bidding, and utilizing campaign types such as Performance Max and Demand Generation. The role also involves monitoring campaign performance, identifying improvement opportunities, and collaborating with other disciplines to enhance overall strategy. Additionally, the position offers exposure to AI and automation solutions to improve campaign efficiency.
Candidates should have at least one year of experience in search campaign management or digital marketing, with practical knowledge of platforms like Google Ads being essential. Familiarity with Bing Ads or Amazon Ads is advantageous. An understanding of Performance Max, Demand Generation, and bidding strategies is beneficial. Proficiency in Microsoft Office, especially Excel and PowerPoint, is required, along with a proactive attitude, strong teamwork capabilities, and good communication skills. A university degree in Marketing, Advertising, Communication, or a related field is preferred, and an intermediate level of English is necessary.
WPP Media offers a flexible hybrid work model in Madrid, with flexible start and end times. Benefits include a Flexible Compensation Plan tailored to individual needs, daily meal subsidies, and access to office amenities like coffee and fruit. The company also promotes personal well-being through yoga and Pilates classes and provides opportunities for physiotherapy sessions.
Joining WPP Media means becoming part of a global network that values creativity, collaboration, and continuous learning. The company fosters a culture of respect and inclusion, offering employees the chance to work on diverse projects and advance their careers within the media industry.