Paid Social Lead
The Paid Social Lead at WPP Media is a strategic role within Openmind, an integrated agency model designed to accelerate Nestlé’s media transformation across Europe. This position focuses on delivering strategic recommendations and consultancy, establishing frameworks for excellence in local activation and delivery. The role requires strong storytelling capabilities to seamlessly integrate social narratives into overarching strategies, ensuring that paid social remains a key channel for Nestlé.
Key responsibilities include operating as the category expert in Paid Social for the Zone Europe (ZEUR) region, supporting various client needs, and developing a Paid Social roadmap with maturity frameworks for each scoped category. The role involves ensuring the application of Nestlé's Global Paid Social best practices, maintaining relationships with strategic media partners, and developing zone-level Paid Social strategies to maximize biddable performance across Nestlé Europe. Collaboration with ZEUR Nestlé Leads is essential to align Paid Social strategies with specific business units and global objectives.
The ideal candidate will have a proven track record in devising and implementing Paid Social strategies that lead to improved business performance. Experience working with complex organizations comprising multiple business units and devising strategies spanning multiple European or global markets is essential. Strong storytelling capabilities are integral to effectively communicate the value of Paid Social to various stakeholders.
WPP Media offers a dynamic work environment with opportunities for professional growth and development. Employees can tap into the global WPP network to pursue their passions, expand their networks, and stay at the cutting edge of marketing and advertising. The company provides competitive benefits, including medical insurance, retirement plans, significant paid time off, and employee mental health awareness days.
Joining WPP Media means becoming part of a culture that values creativity, collaboration, and innovation. The company is committed to fostering an inclusive environment where employees can thrive and contribute to delivering transformational growth for clients.