Performance Digital Planner
WPP Media is seeking a Performance Digital Planner to join our dynamic team in Santiago de Chile. As a leading global media investment management group and part of WPP, we specialize in media, technology, brands, and audience engagement. This role focuses on planning and optimizing performance-driven digital campaigns to meet client objectives.
The Performance Digital Planner will be responsible for structuring and overseeing digital campaigns across platforms such as Meta Ads (Facebook and Instagram) and Google Ads (Search, Display, and YouTube). Key duties include daily monitoring of active campaigns, controlling and optimizing KPIs like CPA, CPL, CTR, conversions, and ROAS, and making strategic adjustments to targeting, audiences, budgets, bids, and campaign structures. Additionally, the role involves ensuring proper investment and budget distribution, creating clear and actionable reports focused on business results, and participating in client meetings to review performance and present outcomes.
Candidates should have a minimum of 2–3 years of experience managing campaigns on Meta Ads and Google Ads, with proven expertise in implementing and optimizing result-oriented campaigns. Practical knowledge of campaign structures, conversion setup, and event tracking is essential. Experience in KPI control, reporting, and direct client interaction is also required. The ideal candidate will be analytical, results-oriented, organized, proactive in continuous optimization, and capable of constant follow-up.
We offer a dynamic and collaborative work environment, professional development opportunities, and competitive benefits. Benefits include the provision of a notebook and accessories, a smartphone with unlimited internet, participation in the WPP Ownership Plan according to company policies, health and catastrophic insurance for the employee and their family, life and accident insurance for the employee and their family, a hybrid work methodology, and five additional disconnection days per year.
At WPP Media, we value passion and alignment with our values. This position presents an excellent opportunity for career development within a leading global media investment management group.