Performance Director
The Performance Director at WPP Media New Zealand leads the activations team, agency client service teams, and clients across Digital Planning, Programmatic, Paid Search, Paid Social, and Advertising Operations. This role ensures timely optimization and seeks opportunities to enhance campaign performance, delivering programmatic excellence for clients.
Key responsibilities include overseeing biddable activations, ensuring adherence to best practices across platforms like Google, Meta, and TikTok, engaging with client teams to address opportunities promptly, assisting in identifying and testing new platform betas, implementing performance monitoring systems, and fostering a collaborative team environment.
Required qualifications encompass at least 5 years of experience in digital advertising with a focus on programmatic and paid social, advanced understanding of the programmatic ecosystem, expertise in planning and optimizing paid social campaigns, experience with campaign management tools and data visualization platforms, proficiency in financial reporting and data analysis, and excellent communication and stakeholder management skills.
Compensation details are not specified in the job listing. WPP Media offers a dynamic work environment with opportunities for professional growth, emphasizing collaboration, innovation, and excellence in delivering client outcomes.