Planner Crossmedia
WPP Media is seeking a dynamic and strategic Crossmedia Planner to join our team in Santiago de Chile. As a leading global media investment management group and part of WPP, we specialize in media, technology, brands, and audience engagement. This role offers the opportunity to develop and execute integrated media plans that effectively combine offline and online channels to maximize campaign impact for our clients.
The Crossmedia Planner will be responsible for creating comprehensive media strategies aligned with client business objectives. Key duties include planning campaigns across traditional media such as Television, Radio, and Out-of-Home (OOH), integrating digital planning to ensure message coherence and optimal reach. The role also involves utilizing industry-specific software for planning and analysis, managing media budgets efficiently, analyzing campaign performance, negotiating with media vendors, and collaborating closely with internal teams to ensure flawless execution.
Candidates should have over two years of experience as a Media Planner in an agency setting, with proven expertise in crossmedia planning. A strong background in Television campaign planning, including advanced use of industry software, is essential. Deep knowledge of both offline (TV, Radio, OOH) and online media ecosystems, the ability to interpret audience and market data, experience in budget management and media vendor negotiations, and a degree in Advertising, Marketing, Communication, or related fields are required. The ideal candidate will possess analytical and strategic skills, excellent communication abilities, organizational proficiency, and a proactive approach to media innovation.
We offer a dynamic and collaborative work environment, professional development opportunities, and competitive benefits. These include the provision of a notebook and accessories, a smartphone with unlimited internet, participation in the WPP Ownership Plan, health and catastrophic insurance for the employee and their family, life and accident insurance, a hybrid work methodology, and five additional days off per year. If you align with our values and have a passion for media and advertising, this is an excellent opportunity to advance your career.