Product Lead / Product Builder

Appier is seeking a Product Lead/Product Builder to drive the development of AI-native marketing solutions. This role involves designing and shipping products where AI agents autonomously discover, decide, and act on behalf of users, fundamentally reshaping marketing workflows and brand-customer interactions.

Key responsibilities include identifying meaningful problems worth solving, driving the product lifecycle from discovery to scale, and operating with high agency to create momentum and test hypotheses. The role emphasizes rapid prototyping, iterative learning, and collaboration with engineering, design, data, and go-to-market teams to ship impactful products.

Candidates should have 3–8+ years of experience in product, engineering, startup, or builder roles, with a track record of shipping products end-to-end. Exposure to AI-native products, large language models (LLMs), or automation is required. A builder mindset, high agency, strong product judgment, and comfort operating in fast-changing environments are essential.

Appier offers a dynamic environment at the forefront of AI-driven marketing transformation, providing opportunities to create new product categories, interaction models, and ways to drive ROI. Successful candidates will have the chance to shape the future of marketing by building products that redefine brand-customer interactions through AI agents.