Product Manager, Consumer

THE MISSION

At Counsel, we believe everyone should have an expert physician in their pocket. We have built the foundation—medical record integrations, doctor-led AI, and immediate clinical access. Now, we need a Consumer Product Manager to turn that foundation into a daily habit for millions.

You will own the "Day 0 to Day 30" experience, ensuring every user who discovers Counsel doesn't just "try" it, but realizes it is the only way they want to manage their health. You’ll also own our onboarding flows and core chat experience - leveraging our differentiators of clinicians on the platform and doctors-in-the-loop to solve user needs.

WHAT YOU WILL DO

- Engineer the "Aha!" Moment: You will obsess over time-to-value. Whether it’s getting a user to sync their first record or have a user interact with a doctor, you will design the path that makes our value undeniable.

- Master Mindshare & Presence: You will define what "presence" looks like for Counsel. Through notification strategies, mobile app adoption, and habit-forming triggers, you will drive users to return to Counsel as their first instinct for any care issue.

- Acquisition funnel: You will own the "front door" of Counsel. This means treating the signed-out experience, landing pages, and the onboarding flow as a core product that converts curiosity into high-intent usage.

- Core chat experience: This is the actual modality of how users get care today! You’ll be able to work closely with our AI teams to improve the quality and personalization of conversations users have with AI and our doctor.

- Industry Agnostic: We don’t care if you’ve worked in health tech. We care that you’ve grown a consumer product at scale.

- Partner with D2C Growth marketing: You will work in a high-velocity pod alongside our D2C Growth Marketer.

WHO YOU ARE / WHAT YOU’LL BRING

- You have 4+ years of experience in building consumer products.

- You have done 0→1→10 work before.

- Lead discovery and experimentatio...