Product Marketing Manager, Sales Product
Introduction to Demandbase:
Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.
As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.
About the Role:
We’re seeking a full-time Product Marketing Manager, Sales Product to lead go-to-market strategy, positioning, and cross-functional enablement for Demandbase One for Sales This role is ideal for someone who thrives at the intersection of sales enablement, product strategy, and customer storytelling.
You’ll play a critical role increasing sales, retention, improving product messaging, and driving deeper adoption among sales personas—specifically Account Executives, SDRs, and Account Managers. Additionally, you’ll be a key partner to Product Management, Sales, Customer Success, and Enablement in shaping how we deliver value to revenue teams.
What you’ll be doing:
- Persona-led Positioning & Messaging
Develop and refine differentiated product messaging and positioning tailored to sales personas, especially SDRs and AEs.
- Go-to-Market Execution
Lead GTM strategy and execution for enhancements or releases within the Sales Intelligence product.
- Sales Enablement & Content
Create compelling sales collateral, pitch decks, competitive battlecards, and customer-facing...