Programmatic Advertising Business Development Manager
MiQ Digital is seeking a Programmatic Advertising Business Development Manager to lead the expansion of its programmatic advertising services within the auto, finance, and travel industries in China. This role involves developing and nurturing relationships with key clients and agencies, formulating targeted sales strategies, and achieving revenue targets to enhance MiQ's brand presence in these sectors. The position is available in Beijing, Shanghai, Guangzhou, or Shenzhen.
Key responsibilities include proactively acquiring new clients in the specified industries, maintaining and strengthening partnerships with existing clients, and setting and executing sales plans to meet monthly, quarterly, and annual revenue goals. The role also involves acting as an evangelist for programmatic advertising by organizing industry workshops, product demonstrations, and case sharing sessions to educate clients on the value of programmatic advertising in various scenarios. Additionally, the manager will collaborate closely with internal teams to ensure the successful implementation and optimization of client advertising campaigns.
The ideal candidate should have 5-10 years of experience in digital advertising sales, with a preference for those with a background in programmatic advertising. Experience in the auto, finance, or travel industries is highly desirable. A proven track record of achieving sales targets, strong sales and negotiation skills, and a deep understanding of the programmatic advertising ecosystem are essential. Familiarity with platforms such as DV360 and Amazon DSP, as well as the ability to analyze market dynamics and competitor information, will be advantageous.
Compensation details are not specified in the available information. Benefits and perks are not detailed in the provided sources.
MiQ Digital is a leading global programmatic advertising technology company specializing in leveraging data science and analytics to deliver intelligent marketing solutions. Founded in 2010 and headquartered in London, MiQ operates in multiple markets worldwide. Since entering China in 2020, MiQ has been dedicated to supporting Chinese brands in their international expansion, enabling efficient media investment and sustainable business growth. The company offers opportunities for professional growth and development in a dynamic and innovative environment.