Project Lead, Analytics

The Project Lead, Analytics at WPP Media is a pivotal role within the Modelling Services team, focusing on delivering data-driven insights to enhance media strategies. WPP Media, a global media collective, leverages creativity and data to drive client success. The Modelling Services team specializes in marketing mix modeling, budget allocation, forecasting, and brand equity modeling, analyzing over £600 million in communications spend annually.

In this role, the Project Lead is responsible for overseeing the end-to-end execution of analytics projects. This includes scoping project requirements, ensuring statistical robustness of models, and delivering actionable outputs. The position demands a blend of technical expertise, leadership, and effective communication to manage projects that inform clients' media investment decisions.

Candidates should possess a strong background in data analysis and statistical modeling, with experience in marketing mix modeling being particularly advantageous. Proficiency in tools such as R or Python, along with a solid understanding of media and marketing strategies, is essential. The role also requires the ability to lead and mentor junior team members, fostering a collaborative and high-performing team environment.

WPP Media offers a dynamic work environment that emphasizes continuous learning and professional growth. Employees have access to a global network of resources and opportunities, enabling them to stay at the forefront of the media industry. The company values creativity, collaboration, and innovation, providing a supportive culture for career advancement.