Research & Data Analyst
The Research & Data Analyst at WPP Media plays a pivotal role within the Data & Analytics team, focusing on comprehensive analysis, processing, and automation of diverse data sources. This position emphasizes integrating AI-based tools to support internal stakeholders, external clients, and strategic partners with data-driven insights that inform and optimize decision-making processes across the company and for WPP Media's clients.
Key responsibilities include conducting thorough data analysis to derive actionable recommendations, proactively identifying and integrating diverse internal and external data sources to enrich interpretations, and translating complex data findings into clear insights for both technical and non-technical audiences. The analyst also contributes to the development and refinement of WPP Media's Data & Analytics presentations, proposals, and bespoke products, while cultivating strong relationships with data suppliers and clients within the data and automation sphere.
The role requires a minimum of 3 years of professional experience in data manipulation, analysis, and interpretation, with previous experience in the media industry being advantageous. Proficiency in consumer and media audience analysis, specialized media tools, automation tools, and advanced English language skills are essential. Additionally, the position demands exceptional attention to detail, adaptability to varying contexts, openness to integrating AI into daily processes, and strong organizational skills.
WPP Media offers a dynamic work environment that encourages innovation and professional growth. Employees benefit from opportunities to work on cutting-edge projects, collaborate with industry leaders, and access continuous learning and development programs. The company fosters a culture of inclusivity and creativity, making it an ideal place for individuals passionate about leveraging data and technology to drive impactful media solutions.