Senior Analyst-Data Science
The Senior Analyst-Data Science role at WPP Media involves supporting key data science initiatives within the company's AI-driven media operations. The successful candidate will collaborate with senior data scientists and cross-functional teams to develop and optimize solutions that drive business value. This position is based in Gurgaon, India, and offers an opportunity to contribute to high-impact projects while building institutional knowledge.
Key responsibilities include assisting in the development and implementation of data science algorithms for various strategic initiatives. The role involves designing and executing A/B tests, analyzing results to provide actionable insights and recommendations. The analyst will utilize Python and Jupyter notebooks to preprocess and analyze large datasets, identifying trends and patterns that inform strategic decision-making. Additionally, the position contributes to the optimization of marketing campaigns and other business processes through data-driven approaches.
The ideal candidate should have up to 3 years of experience, with strong programming skills in Python and experience using Jupyter notebooks for data analysis and visualization. Familiarity with Google Cloud Platform services such as BigQuery, Google Cloud Functions, and Vertex AI is essential. A solid understanding of machine learning techniques, including supervised and unsupervised learning, classification, and regression models, is required. Proficiency in data manipulation and cleaning using libraries like Pandas and NumPy is also necessary. Good communication skills are important for articulating findings and supporting senior team members in presenting insights.
WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision, and dental insurance. Employees enjoy significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture that values creativity, collaboration, and connection, with a hybrid work approach that includes in-office presence around four days a week.
Joining WPP Media provides an opportunity to work within a global media collective that brings together media, data, and partnerships to deliver creative personalization at scale. The company is committed to investing in employee growth and offers access to the global WPP Media & WPP networks to pursue passions, grow networks, and learn at the cutting edge of marketing and advertising.