Senior Analyst- Data Scientist

The Senior Analyst-Data Scientist role at WPP Media involves supporting key data science initiatives within the company. The successful candidate will collaborate with senior data scientists to develop and optimize solutions that drive business value, focusing on high-impact projects while building institutional knowledge.

Key responsibilities include assisting in the development and implementation of data science algorithms for various strategic initiatives, collaborating with cross-functional teams to design and execute A/B tests, and utilizing Python and Jupyter notebooks to preprocess and analyze large datasets. The role also involves contributing to the optimization of marketing campaigns and other business processes through data-driven approaches, as well as supporting the presentation of findings and insights to internal stakeholders.

The ideal candidate should have up to 3 years of experience, strong programming skills in Python, and experience using Jupyter notebooks for data analysis and visualization. Familiarity with Google Cloud Platform services such as BigQuery, Google Cloud Functions, and Vertex AI is essential. A solid understanding of machine learning techniques, including supervised and unsupervised learning, classification, and regression models, is required. Proficiency in data manipulation and cleaning using libraries like Pandas and NumPy, along with good communication skills, is also important.

WPP Media offers a range of benefits, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect and inclusivity, providing opportunities for professional growth and development within a collaborative environment.