Senior Analyst, Data & Tech
The Senior Analyst, Data & Tech role at WPP Media is a pivotal position within the Data & Technology Practice, focusing on the development and implementation of data products for major client accounts. WPP Media is WPP's AI-driven media operating unit, integrating media, data, and partnerships to deliver personalized media solutions at scale. This role is central to ensuring that data pipelines, models, and dashboards are not only functional but also accurate, reliable, and valuable to clients.
Key responsibilities include managing data solutions and ETL processes, overseeing the execution of daily data extraction, transformation, and loading tasks, and integrating new data sources. The role also involves leading Marketing Mix Modeling processes, ensuring robust data inputs and methodological integrity, and performing routine maintenance and optimization of Power BI dashboards to ensure accuracy and optimal performance. Additionally, the Senior Analyst acts as a primary contact for assigned clients, supporting their roadmaps, contributing to client calls, and collaborating with various teams to define and articulate complex data-related processes.
The ideal candidate will possess strong analytical and problem-solving skills, proficiency in Python and SQL for building and optimizing data tools and pipelines, and hands-on experience with Power BI for developing and managing reports and dashboards. Experience with cloud platforms, specifically Azure and/or GCP, and a solid understanding of Git and version control best practices are also required. Excellent written and verbal communication skills, the ability to break down complex problems and develop effective solutions, and strong collaborative team working are essential.
WPP Media offers a competitive benefits package, including medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect and inclusivity, providing opportunities for professional growth and development within a collaborative and innovative environment.