Senior Data Strategist

WPP Media is seeking a Senior Data Strategist to join its Data, Technology & Analytics team in Helsinki, Finland. This role focuses on connecting data strategy directly to client growth, leading complex data initiatives, and driving value for local market client-agency relationships, with occasional contributions to regional and global strategies.

The Senior Data Strategist will lead client data strategies tied to business outcomes such as revenue growth, media efficiency, and customer value. Responsibilities include prioritizing initiatives like first-party data utilization, private retailer networks, and AI-assisted planning, while ensuring audience-first strategies across various data types comply with regulatory requirements.

Candidates should have over seven years of experience in data-driven marketing within media, advertising, consulting, or AdTech/MarTech sectors. Fluency in English and Finnish is required. Proficiency with first, second, and third-party data, clean rooms, customer data platforms, demand-side platforms, analytics, and AI/ML concepts is essential. Strong program and change management skills across multi-workstream initiatives are also necessary.

WPP Media offers access to world-class training, tools, data, and systems, along with a network of skilled and supportive colleagues globally. The company emphasizes high-quality leadership and provides benefits such as extended occupational healthcare, phone allowances, complimentary office breakfasts, lunch, sports and culture benefits, and holiday bonuses according to company policy.

Joining WPP Media means becoming part of a team that values innovation, proactivity, and collaboration. The company is committed to putting people first and offers opportunities to work with leading global and local brands, providing a dynamic environment for continuous learning and professional growth.