Senior Digital Analytics for The Coca-Cola Company
The Senior Digital Analytics role at WPP Media involves setting up and optimizing app campaigns to achieve growth and conversion goals. The position requires utilizing tools such as GA4, GTM, Firebase, Cloud, and Appsflyer for accurate tracking and reporting. The role also includes developing and implementing strategies for app growth and user acquisition through analytics tools, conducting A/B testing, analyzing campaign performance, measuring user behavior on mobile apps and websites, overseeing tracking and tagging implementations, collaborating with development teams to optimize app and campaign performance, and monitoring industry trends and competitor activities to stay ahead in the app marketing space.
Key responsibilities include setting up and optimizing app campaigns to achieve growth and conversion goals, utilizing GA4, GTM, Firebase, Cloud, and Appsflyer for accurate tracking and reporting, developing and implementing strategies for app growth and user acquisition through analytics tools, conducting A/B testing and analyzing campaign performance to drive continuous improvement, measuring performance and behavior of mobile app and website users using GA4, overseeing tracking and tagging implementations for website and mobile app, collaborating with development teams to optimize app and campaign performances for troubleshooting when needed, and monitoring industry trends and competitor activities to stay ahead in the app marketing space.
Required qualifications and skills include a minimum of 3-4 years of experience in digital marketing, specifically in-app campaign management, exceptional understanding and working knowledge in web analytics, app analytics, and event tracking (e.g., Google Analytics, GA4, GTM, Firebase, Appsflyer), expertise in setting up, managing, and optimizing app campaigns (Google Ads, META, TikTok, etc.), knowledge of app growth strategies and conversion rate optimization, strong analytical skills and ability to interpret data to make informed decisions, excellent English communication skills, both written and verbal, and an understanding of the media landscape and the ability to leverage media for app promotion.
WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters an inclusive culture with a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
WPP Media is committed to creating an open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. The company believes in leading optimistically by championing growth and development for every individual, allowing employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.