Senior Executive, Programmatic Buying
The Senior Executive, Programmatic Buying at WPP Media is responsible for managing and optimizing programmatic campaigns to meet client objectives and key performance indicators (KPIs). This role involves developing strategic media plans, ensuring their effective implementation, and contributing to the overall success of client campaigns. The position is based in Istanbul, Turkey, within WPP Media's AI-driven media operating unit, which integrates media, data, and partnerships to deliver personalized creative solutions at scale.
Key responsibilities include overseeing the implementation and daily optimization of programmatic campaigns, creating media plans designed to achieve specified KPIs, and supporting quality assurance processes to minimize errors. The role also involves designing programmatic strategies tailored to client objectives, completing client reporting, analyzing campaign results to provide actionable insights, and identifying new optimization opportunities to drive revenue growth. Additionally, the Senior Executive will collaborate with partners and participate in regular platform training to enhance programmatic skills.
The ideal candidate should have a passion for programmatic activation and a proactive approach to expanding knowledge and capabilities. Confidence in core trading platforms such as DV360, Adform, and Amazon is essential. Strong analytical skills are required to handle large datasets and identify trends and actionable insights. Excellent verbal and written communication skills are crucial for building and developing client and supplier relationships.
WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision, and dental insurance. Employees enjoy significant paid time off, preferential partner discounts, and mental health awareness days. The company fosters a culture of respect and inclusion, providing opportunities for professional growth and development within a collaborative and innovative environment.
Joining WPP Media means becoming part of a global media collective that values creativity, collaboration, and continuous learning. The company is committed to shaping the next era of media by investing in its employees and providing opportunities to work with leading brands worldwide.