Senior Manager, Data Strategy

The Senior Manager, Data Strategy at WPP Media is a pivotal role within the UK Government account, focusing on executing and operationalizing comprehensive data strategies. This position involves collaborating across various departments and campaigns to implement advanced data solutions that align with the UK Government's communication objectives. WPP Media, as WPP's AI-driven media operating unit, integrates media, data, and partnerships to deliver creative personalization at scale.

Key responsibilities include analyzing complex data sets to uncover behavioral insights, developing audience segmentation models, and designing integrated journey plans that connect paid media strategies with the UK Government’s owned channels. The role also entails providing expert consultation on AdTech and MarTech usage, overseeing the integration of various data applications, and ensuring the ethical and effective use of data across all areas of responsibility.

The ideal candidate will have substantial experience in data strategy execution and client enablement, with a strong background in analyzing data to inform campaign optimization. Proficiency in developing audience architectures, integrating journey plans, and consulting on technology usage is essential. Additionally, experience in managing data governance frameworks and ensuring compliance with data protection processes is required.

WPP Media offers a collaborative and supportive work environment, emphasizing professional growth and development. Employees have access to world-class training, tools, and systems, along with a network of skilled colleagues globally. The company is committed to fostering a culture of respect and inclusivity, providing opportunities for employees to engage in meaningful work that has a real-world impact.