Senior Manager, Digital

The Senior Manager, Digital at Sony Music Entertainment Hong Kong leads the digital strategy to enhance performance across all digital service providers (DSPs) in the Hong Kong market. This role focuses on maximizing streaming performance, digital revenue, and market share, while increasing artist visibility and content impact on various platforms.

Key responsibilities include developing and executing digital growth strategies for Cantonese pop artists and catalogues, driving campaigns to achieve top chart placements, optimizing DSP advertising investments, and collaborating with DSP partners to secure playlisting and promotional opportunities. The role also involves overseeing digital marketing campaigns, managing YouTube content strategy, and ensuring efficient digital supply chain operations.

The ideal candidate possesses over seven years of experience in digital marketing, streaming, music marketing, or entertainment, with strong knowledge of platforms like Spotify, Apple Music, YouTube, and TikTok. Proven experience in driving streaming growth, managing digital advertising budgets, and working with analytics tools is essential. Experience in the Cantonese pop or Hong Kong market is highly advantageous.

Sony Music Entertainment offers a dynamic and collaborative work environment, providing opportunities for professional growth and development. Employees are encouraged to innovate and contribute to the evolving digital music landscape, with access to a global network of industry professionals and resources.