Senior Manager, Marketing Operations — Systems and Automation
The Senior Manager, Marketing Operations — Systems and Automation at Diligent Corporation is responsible for overseeing the systems, workflows, documentation, and automation processes that enhance the scalability, reliability, and AI-enablement of Marketing Operations. This role involves modernizing marketing operations by improving system governance, reducing technical debt, and identifying opportunities to simplify or automate manual go-to-market (GTM) workflows. The ideal candidate will have extensive hands-on experience with marketing automation, data quality, workflow design, and cross-functional GTM operations.
Key responsibilities include managing the governance, documentation, and operational health of core marketing systems such as Marketo and related GTM tools. The role also involves identifying and mitigating technical debt across marketing-owned systems, integrations, workflows, and recurring operational processes. Additionally, the Senior Manager will develop and manage a Marketing Operations systems and automation roadmap focused on enhancing speed, quality, consistency, and team capacity. Establishing clear operating standards for marketing systems and workflow requests, including intake, prioritization, documentation, ownership, escalation paths, and change management, is also a critical aspect of this position.
The role requires over seven years of experience in Marketing Operations, Marketing Systems, Revenue Operations, GTM Operations, or a related field, preferably within a B2B SaaS or complex enterprise GTM environment. Proficiency with Marketo or a comparable marketing automation platform, including governance, administration standards, program architecture, troubleshooting, and scalable process design, is essential. A strong working knowledge of Salesforce and common GTM systems, integrations, lifecycle processes, routing/enrichment workflows, and data flows is also necessary. Experience with GTM automation, enrichment, or workflow tools such as Glean, Clay, ZoomInfo, Common Room, Workato, Qualified, 6sense, or similar platforms is advantageous. The candidate should also have practical experience using automation and/or AI tools to improve workflows, documentation, quality assurance, troubleshooting, analysis, or operational throughput.
Diligent Corporation offers a flexible work environment, global days of service, comprehensive health benefits, meeting-free days, generous time-off policies, and wellness programs. The company is headquartered in New York City, with office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney. Diligent is committed to fostering a diverse team and encourages applicants from all backgrounds to apply.
Joining Diligent Corporation provides an opportunity to be part of a global community on a mission to make a real impact. The company values creativity, innovation, and collaboration, offering employees the chance to contribute to building the software company of the future while making the world a more sustainable, equitable, and better place.