Senior Paid Search Manager (Google Ads)
Zinda Law Group, PLLC, a nationally recognized personal injury law firm, is seeking a Senior Paid Search Manager (Google Ads) to join their team in Austin, Texas. This role is integral to the firm's marketing department, focusing on driving qualified personal injury cases through strategic paid search campaigns. The ideal candidate will possess a strong background in Google Ads management and a passion for delivering measurable business growth.
In this position, the Senior Paid Search Manager will be responsible for building, managing, and optimizing Google Search campaigns. Key duties include improving lead quality, reducing cost per qualified lead, and enhancing case acquisition performance. The role also involves overseeing conversion tracking, attribution, and reporting across various platforms such as Google Ads, GA4, GTM, call tracking, and CRM systems. Collaboration with leadership, intake teams, and technical resources is essential to drive results, and the manager will be expected to test ads, landing pages, targeting, bidding strategies, and explore new growth opportunities.
Candidates should have proven hands-on experience in Google Ads management, with a track record of generating leads, consultations, customers, or signed cases through paid search. A strong understanding of GA4, Google Tag Manager, conversion tracking, call tracking, GCLID attribution, and offline conversions is required. Experience managing at least $100K per month in Google Ads spend is essential, along with the ability to analyze key performance metrics such as cost per lead (CPL), cost per acquisition (CPA), qualified lead rates, conversion funnels, and return on ad spend (ROAS). Familiarity with competitive lead-generation markets and strong analytical, problem-solving, and communication skills are also important.
While not mandatory, preferred qualifications include experience in personal injury or legal marketing, optimizing toward qualified cases, signed clients, or revenue, CRM integration experience (e.g., Salesforce, HubSpot, Litify, Filevine), landing page testing and conversion rate optimization experience, multi-market or multi-location campaign management, and experience using AI and automation to improve campaign performance and reporting.
Zinda Law Group offers a collaborative and energetic team environment that celebrates wins and learns from losses. The firm provides competitive compensation tied to performance and impact, health insurance, and comprehensive benefits. There is ample room for growth, with opportunities for advancement and internal promotions. The firm's core principles include Excellence Always, Only the Best, Failure is Not an Option, We All Take Out the Trash, and Run the Firm Like a Business.
This position is based in Austin, Texas, and requires in-office presence. The Senior Paid Search Manager will play a pivotal role in connecting advertising spend directly to qualified cases and business outcomes, moving quickly, testing continuously, and making data-driven decisions to reduce wasted spend and improve lead quality.