Senior Programmatic Manager (Mensch) Automotive
As a Senior Programmatic Manager at WPP Media, you will lead the development and execution of programmatic advertising strategies for our automotive clients. WPP Media is a global media network that combines media, data, and partnerships to deliver personalized marketing solutions at scale. This role offers the opportunity to work within a dynamic team dedicated to driving transformational growth for leading automotive brands.
Your primary responsibilities will include analyzing campaign results to identify optimization opportunities, ensuring continuous monitoring and refinement of live campaigns across multiple Demand-Side Platforms (DSPs), and selecting appropriate target audiences, technologies, and inventory for programmatic buying. Additionally, you will collaborate closely with specialist teams and external partners in an international environment, leading a small team of experts and facilitating knowledge transfer within the team.
The ideal candidate will possess a university degree in Marketing, Media Studies, or a related field, along with over 3-4 years of professional experience in online marketing. A strong understanding of the digital media landscape, including DSPs, data management platforms, and verification technologies, is essential. Proficiency in both German and English, coupled with excellent organizational skills in tools like Excel and PowerPoint, will enable you to effectively present complex information.
WPP Media offers a comprehensive benefits package, including flexible working hours, remote work options, 30 vacation days plus additional holidays, health benefits, attractive retirement plans, and diverse training opportunities. Employees can also enjoy events, employee discounts, and perks such as the Job Ticket, Wellhub, or the Job Bike.
Joining WPP Media means becoming part of a company that values diversity and equal opportunities. We are committed to fostering a culture of respect and belonging, where everyone has the same opportunities to progress in their careers. If you are a team player with a communicative and solution-oriented mindset, we encourage you to apply and contribute to our mission of creative transformation.