Senior Strategic Account Marketing Lead
The Senior Strategic Account Marketing Lead at Fictiv is responsible for developing and executing comprehensive account-based marketing strategies for a portfolio of strategic and key accounts. This role involves close collaboration with sales leaders to translate account plans and customer insights into targeted marketing initiatives that drive engagement and revenue growth. Fictiv, a division of MISUMI Americas, is a leading provider of standard, configurable, and custom manufacturing solutions, serving innovative companies across the Americas.
In this role, the Senior Strategic Account Marketing Lead will partner with Account Executives and sales leaders to understand account priorities and opportunities. They will develop and execute integrated marketing programs, including customer visits, events, direct mail, and digital campaigns, tailored to each account's needs. The position requires managing cross-functional teams and external vendors to deliver cohesive campaigns that align with sales objectives and customer engagement strategies.
Candidates should have over eight years of B2B marketing experience, particularly in account-based marketing or related fields. Proven success in collaborating with enterprise or strategic sales teams to create and implement account plans that contribute to pipeline development and revenue is essential. Strong skills in campaign development across various channels, project leadership, and analytical tools like Salesforce and Marketo are required.
The compensation for this role ranges from $130,000 to $160,000 per year, based on experience. Benefits include competitive medical, dental, and vision insurance, a 401(k) plan, parental leave programs, and paid volunteer days.
Fictiv fosters a collaborative and innovative culture, emphasizing respect, honesty, and growth. The company values diverse perspectives and encourages applications from underrepresented groups. This role offers opportunities to work closely with sales teams, engage directly with customers, and contribute to the company's growth and success.