Senior Web Strategist

Introduction to Demandbase:

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.

About the Role:

The Sr. Web Strategist is a hands-on operator responsible for executing and optimizing Demandbase’s web strategy in support of growth, conversion, and AI-forward storytelling. Reporting to the Director of Web Strategy, this role partners closely on strategy while owning day-to-day execution, experimentation, journey optimization, and measurable performance outcomes.

This role is ideal for a person who is AI-curious, data-driven, and comfortable operating in fast-moving environments. The Web Strategist will serve as a trusted owner of the website experience and play a critical role in maintaining momentum and operational continuity while the Director is on maternity leave.

Responsibilities

Web Execution & Optimization

- Execute Demandbase’s web strategy across priority pages, journeys, and experiences

- Partner with Brand, Product, Content, and Demand teams to implement messaging, UX, and experience updates

- Ensure the website accurately reflects Demandbase’s evolving AI capabilities and value proposition

Performance & Measurement

- Manage performance of the website,...