SEO Associate Director
The SEO Associate Director at WPP Media is a pivotal role within Mindshare, a leading brand under the WPP Media umbrella. This position is based in Melbourne, Australia, and involves leading a dynamic team to develop and implement cutting-edge SEO, Conversion Rate Optimization (CRO), and Web Analytics strategies for a portfolio of top-tier clients. WPP Media is renowned for its AI-driven media operations, integrating media, data, and partnerships to deliver creative personalization at scale.
Key responsibilities include driving business growth by cultivating influential client relationships and identifying new opportunities to achieve outstanding results. The role requires close collaboration with Biddable Media and Adtech experts to create powerful, integrated digital campaigns. Additionally, the SEO Associate Director is expected to mentor and inspire a rapidly growing team, guiding their careers and fostering a culture of excellence. Championing the value of owned media and sharing expertise to elevate the knowledge of the entire agency are also essential aspects of this role.
The ideal candidate is a strategic and influential leader with a strong background in SEO management and proven experience leading teams to success. Expertise in crafting and delivering innovative SEO strategies, with a deep understanding of their integration with Search Engine Marketing (SEM), is crucial. Proficiency in industry-leading tools such as Ahrefs, SEMRush, Google Analytics, and Screaming Frog is required. Exceptional client relationship and project management skills, along with confidence in financial scoping and a passion for team development, are also key qualifications.
WPP Media offers a flexible working environment, with most teams meeting in the office three days per week to balance in-person collaboration with remote work. Employees have access to the global WPP Media and WPP networks, providing opportunities to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. The company hosts frequent in-office events showcasing team achievements, sharing thought leadership, and celebrating holidays and milestone events.
The company culture at WPP Media emphasizes creativity, collaboration, and continuous learning. Employees are encouraged to embrace the core values of being extraordinary, creating an open environment, and leading optimistically. This role offers significant growth opportunities within a global media collective, making it an attractive prospect for professionals seeking to advance their careers in SEO and digital marketing.