Social Media Manager

About Campfire
Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.

About the role

You'll run Campfire's social presence and turn it into a real channel: the company voice on LinkedIn and YouTube, a credible presence in the Reddit communities where our buyers ask questions, and the executive and employee voices that make a B2B brand feel human. You'll own strategy, programming, community management and reporting, working closely with our content, video and influencer teams.

What you'll do

- Own the social strategy and content calendar across LinkedIn, YouTube and Reddit, with channel goals tied to reach, engagement, community growth and assisted pipeline.

- Program and publish daily: write posts, adapt video with the Content / Storytelling team, and run YouTube channel operations (titles, thumbnails, playlists, Shorts, community posts).

- Build Campfire's Reddit approach with the SEO & AEO Manager: find the right communities, participate transparently and helpfully rather than promotionally, and track how that presence shows up in AI answers.

- Run executive and employee social programs: ghostwriting and coaching for founders and leaders, employee advocacy, and launch amplification.

- Own community management and social listening: respond, escalate, and route insights to Product, Product Marketing and Support.

- Partner with Influencer Marketing on creator amplification and with Paid Media on organic-to-paid handoffs (boosting, thought-leader ads).

- Report monthly on channel performance and what we learned, and test formats constantly.

What you'll bring

- 6+ years managing B2B social for a company or brand, with proof you've grown a channel and an audience.

- Excellent short-form writing and a sharp eye for what works...