Specialist, Platform Optimization & Strategy, CAC
The Specialist, Platform Optimization & Strategy, CAC role at Sony Music Entertainment focuses on enhancing the performance and strategic development of the company's audio and video streaming platforms. As part of the Commercial & Strategy Team, this position plays a crucial role in optimizing content strategies to increase viewership, engagement, and monetization.
Key responsibilities include optimizing metadata, release copy, artwork, tags, and keywords to improve discoverability on platforms such as Spotify, YouTube, and Apple Music. The specialist will analyze platform performance to identify opportunities for enhancing fan experience and engagement. Managing official YouTube channels for artists and label brands, developing content strategies, and creating content calendars are also essential duties. Additionally, the role involves setting up and optimizing platform ad campaigns, conducting A/B tests on ad creatives, and aligning YouTube strategies with broader digital goals across platforms like TikTok and Instagram.
Candidates should possess strong data analysis skills, a deep understanding of digital streaming and video platforms, and knowledge of content management systems and optimization techniques. Attention to detail, organizational abilities, and a learning mindset are essential. Proficiency in English and the ability to work both independently and collaboratively in a fast-paced environment are required. Preferred qualifications include experience with video editing software, familiarity with social media platforms, and previous experience in the music industry or related fields.
Sony Music Entertainment offers a collaborative and inclusive work environment, investment in professional growth and development, and a comprehensive benefits package. Employees have the opportunity to contribute to social impact, diversity, equity, and inclusion initiatives, and enjoy time off for a winter recess.
Joining Sony Music Entertainment means becoming part of a global community that values creativity, innovation, and artistic integrity. The company provides opportunities for career advancement and the chance to work with a diverse roster of artists and creators, making it an exciting place for professionals passionate about music and digital strategy.