Sr. Growth Marketing Manager
As a Senior Growth Marketing Manager at EarnIn, you will play a pivotal role in driving user acquisition and engagement through strategic marketing campaigns across paid social and programmatic channels. This position is integral to expanding EarnIn's reach and enhancing the adoption of its financial products designed to provide real-time financial flexibility to users.
Your primary responsibilities will include developing, executing, and optimizing marketing initiatives on platforms such as Meta, TikTok, Reddit, and Snap. You will collaborate closely with cross-functional teams, including Analytics, Creative, and Product, to design comprehensive tests and accelerate growth. Additionally, you will oversee the evolution of paid social AI workflows and insight reporting, ensuring that marketing strategies are data-driven and effective.
The ideal candidate will have over seven years of hands-on experience in B2C growth marketing for mobile-first companies, with a strong emphasis on paid social and programmatic channels. A deep understanding of mobile attribution, incrementality testing, and a proven track record of building robust experimentation roadmaps are essential. Strong analytical skills, the ability to interpret data to inform decisions, and a collaborative mindset are also key qualifications for this role.
The US base salary range for this full-time position is $162,849 to $199,037, plus equity and benefits. This is a hybrid position based in Mountain View, California, requiring in-office work two days a week. EarnIn offers a dynamic work environment with opportunities for professional growth and development, making it an attractive opportunity for experienced growth marketing professionals.