Sr Manager Product Marketing-Air Conditioning Technologies
The Senior Manager, Product Marketing at LG Electronics is responsible for leading the go-to-market strategy and commercialization of HVAC product portfolios across residential and commercial segments. This role involves translating technical capabilities into clear value propositions to drive adoption through various channels, including distributors, manufacturer representatives, contractors, and specifying engineers. The position is based in Alpharetta, Georgia, and reports to the Air Conditioning Technologies team.
Key responsibilities include defining product positioning, segmentation, and value messaging across HVAC categories such as heat pumps, furnaces, VRF systems, controls, and indoor air quality solutions. The role requires leading cross-functional new product introduction planning and execution, developing launch playbooks, and ensuring alignment with sales, channel marketing, and training teams. Additionally, the Senior Manager will oversee competitive intelligence, monitor market trends, and provide insight-driven recommendations to product management and leadership.
The ideal candidate will possess a bachelor's degree in marketing, business, communications, or a related field, along with over 10 years of experience in channel or trade marketing within HVAC, building technologies, or industrial B2B sectors. A proven track record in leading go-to-market programs and the ability to translate complex technical products into clear customer value propositions are essential. Strong presentation, storytelling, and stakeholder leadership skills are also required.
LG Electronics offers a comprehensive benefits package, including no-cost employee premiums for medical, dental, vision, and prescription benefits, immediate vesting of competitive company matching contributions in a 401(k) retirement savings plan, and a generous paid time off program. Additional benefits include performance-based short-term incentives, access to confidential mental health resources, personal fitness goal incentives, and family-oriented benefits such as paid parental leave and support for families raising children with developmental challenges.
Joining LG Electronics means becoming part of a company that values creativity, diversity, and integrity. The organization fosters an inclusive work environment that encourages individual approaches to challenges and emphasizes performance and skill. Employees are provided with equal, merit-based opportunities and are encouraged to grow with the global business, contributing to shaping the future of technology.