Technical Product Marketing Manager
Recorded Future is seeking a results-driven Technical Product Marketing Manager to lead go-to-market initiatives across Latin America (LATAM). This role focuses on driving product adoption, executing digital marketing campaigns, and enabling sales teams to succeed in the LATAM market. Recorded Future is a leading intelligence company with over 1,000 professionals serving more than 1,900 clients worldwide.
The Technical Product Marketing Manager will develop and execute go-to-market strategies for product launches across LATAM markets. Responsibilities include conducting market research and competitive analysis to identify positioning opportunities, defining target customer segments, and creating buyer personas specific to LATAM regions. The role also involves designing and executing integrated digital marketing campaigns across paid search, social media, and content marketing, as well as creating localized content strategies for diverse LATAM audiences. Additionally, the manager will develop sales materials such as pitch decks, product sheets, and case studies, and create and deliver product training programs for regional sales teams.
Candidates should possess a bachelor's degree in Marketing, Business, or a related field, along with at least 4 years of product marketing experience, including 2 years focused on Latin American markets. Fluency in Spanish (native or near-native proficiency) is required. Strong analytical skills with experience in marketing analytics tools like Google Analytics, Marketo, and Salesforce are essential. Experience with digital marketing channels and marketing automation, as well as excellent communication skills and the ability to work across time zones, are also necessary.
The base salary range for this full-time position is $108,000 to $162,000. This position may be eligible for incentive compensation, equity, and benefits including medical, dental, vision, life insurance, and a 401(k) plan. Recorded Future is committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds, and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day.