Vice President, Marketing

The Vice President of Marketing at HopSkipDrive will lead the company's B2B marketing efforts, focusing on school districts, government agencies, and nonprofits. This role is integral to HopSkipDrive's mission of providing safe, reliable transportation solutions for students and families. As a remote-first, AI-forward company, HopSkipDrive emphasizes innovation and efficiency in its operations.

In this position, the VP of Marketing will oversee the entire marketing function, including brand management, demand generation, field and events marketing, RFPs, customer advocacy, product marketing, sales enablement, and lifecycle and growth marketing. A key responsibility is to lead product marketing, encompassing market intelligence, client engagement, competitive positioning, go-to-market strategies, and sales enablement within the Challenger sales methodology. The role also involves developing a revenue marketing strategy that directly ties investments to pipeline, revenue, and retention outcomes.

Candidates should have a proven track record in B2B marketing, particularly within the public sector, and experience with the Challenger sales methodology. Strong leadership skills, the ability to collaborate across departments, and a data-driven approach to marketing are essential. Familiarity with AI integration in marketing operations is highly desirable.

While specific compensation details are not provided, HopSkipDrive offers a comprehensive benefits package, including health insurance, retirement plans, and professional development opportunities. The company fosters a remote-first, mission-driven culture, emphasizing innovation, collaboration, and a commitment to safety and equity.

Joining HopSkipDrive offers the opportunity to be part of a rapidly growing company that is transforming student transportation across the United States. With a strong emphasis on safety, equity, and care, employees contribute to a mission that directly impacts communities and educational access.