WPP Media: Copywriter (Arabic & English)- Egypt

The Copywriter (Arabic & English) at WPP Media in Egypt is a pivotal role within the creative team, contributing to the development of multi-channel campaigns for renowned clients. As part of the global WPP network, the company offers a dynamic setting at the intersection of advertising, marketing, and digital transformation, dedicated to delivering innovative communication solutions. This position is essential for crafting compelling, culturally relevant content tailored to both local and regional audiences.

Key responsibilities include creating original copy for a wide range of marketing materials, such as advertisements, social media posts, websites, and press releases, in both Arabic and English. The copywriter works closely with art directors, strategists, and account managers to ensure that messaging aligns with brand guidelines and campaign objectives. Daily tasks involve brainstorming creative concepts, editing drafts, and participating actively in client briefings and review sessions.

Applicants should demonstrate fluency in both Arabic and English, with proven experience in copywriting for advertising, media, or digital agencies. Strong writing and editing skills, attention to detail, and the ability to adapt tone and messaging for diverse audiences are essential. Familiarity with digital content trends, proficiency in creative brainstorming, and experience using marketing tools or platforms are preferred qualifications.

WPP Media offers a vibrant and collaborative work environment, with opportunities for professional growth within an international organization. Employees benefit from being part of a forward-thinking team with access to industry-leading resources, training, and career development initiatives.