Account Executive, Insights

The Account Executive, Insights role at WPP Media is an integral part of the Research & Insights team within Mindshare London, a leading WPP Media brand. This position focuses on understanding audience behaviors and market trends to inform client strategies. WPP Media is a global media collective that leverages AI-driven solutions to deliver personalized media experiences at scale.

In this role, the Account Executive will support various projects, including audience profiling, brand reputation analysis, campaign effectiveness measurement, and cultural trend analysis across categories such as food, beauty, and fashion. Responsibilities encompass data analysis, report generation, and collaboration with internal teams to address client challenges. The position also involves developing skills in digital insights, qualitative analysis, and questionnaire design.

Candidates should possess an analytical mindset with a strong understanding of data's role in interpreting behavior. The ability to analyze and creatively present information is essential, along with excellent attention to detail. A relevant degree or qualification is required. Experience with social listening platforms, data analysis tools like Excel, SPSS, or Q, and a background in audience research or behavior change studies are advantageous.

WPP Media offers a collaborative and supportive work environment, emphasizing professional growth and development. Employees have access to a variety of resources and training programs designed to enhance their skills and advance their careers within the organization.