Analista Sr de Marketing

Hotmart is seeking a Senior Marketing Analyst to join our team in São Paulo, Brazil. In this role, you will be responsible for planning and executing full-funnel marketing campaigns, with a focus on top and mid-funnel activities. This includes defining strategies, target audiences, and messaging across various channels such as social media, video, display, public relations, and influencer partnerships. You will also establish success metrics for these initiatives to ensure alignment with company objectives.

Key responsibilities include developing comprehensive briefs for internal teams and external agencies, ensuring brand consistency and direct contribution to company goals. You will oversee the planning and execution of brand activations at events, collaborating with internal event teams to define objectives and approve materials that align with our brand's language and narrative. Additionally, you will coordinate campaigns in partnership with Growth and Product Marketing teams, manage campaign budgets and timelines, and monitor performance metrics to optimize strategies.

The ideal candidate will have a degree in Communication, Marketing, or Advertising, with a preferred postgraduate qualification in these or related fields. A minimum of five years of senior-level experience in marketing and communication campaigns, particularly in digital environments, is required. Advanced proficiency in English is essential, along with strong analytical skills to interpret awareness and consideration metrics, as well as specific campaign KPIs. Excellent written and verbal communication skills in Portuguese, coupled with strong organizational and prioritization abilities, are also necessary.

Hotmart offers a comprehensive benefits package, including national health and dental coverage at no cost to employees, meal and flexible benefits cards, private pension plans, transportation vouchers, life insurance, and wellness programs. Additional perks include educational budgets, language learning incentives, extended parental leave, and annual profit-sharing bonuses.

Joining Hotmart means becoming part of a global team dedicated to transforming lives through technology. We foster a culture of autonomy, freedom, and sincere relationships, encouraging our employees to share their knowledge and grow both personally and professionally.