Associate Director, Client Analytics, EU
The Associate Director, Client Analytics, EU at WPP Media is a pivotal role within the company's global media collective. This position involves close collaboration with clients and internal Planning and Investment teams to develop cross-media measurement strategies. The role is based in London, United Kingdom, and focuses on leveraging WPP Media's AI-driven media operations to deliver creative personalization at scale.
Key responsibilities include leading a mid-sized team of analysts, managing client relationships, and overseeing performance measurement workstreams. The Associate Director is expected to provide thought leadership in measurement strategies, ensure data quality through proficiency in tools like Prisma and Flashtalking, and design research projects utilizing platforms such as Kantar and Upwave. Additionally, the role involves evaluating new advertising opportunities and mastering proprietary Choreograph tools for econometric analysis and data visualization.
Candidates should possess strong analytical and problem-solving skills, with experience in designing and executing experimentation and testing solutions for both online and offline media. Excellent communication abilities are essential, along with the capacity to foster collaborative relationships across cross-functional teams. Proficiency in data visualization tools like DOMO and Tableau, web analytics platforms such as Google Analytics, and ad-serving tools including Flashtalking and GCM is highly desirable. Familiarity with SQL, R, or Python is considered a plus.
WPP Media offers a dynamic work environment that emphasizes creativity, collaboration, and professional growth. Employees have access to the global WPP network, providing opportunities to pursue their passions and expand their professional networks. The company hosts frequent in-office events to celebrate team achievements and promote thought leadership. Benefits include competitive medical and retirement plans, generous paid time off, and initiatives focused on mental health awareness.