Associate Director,Strategic Planning

The Associate Director of Strategic Planning at WPP Media is a pivotal role within an integrated agency environment that combines digital, media, and creative expertise. This position offers the opportunity to work at the forefront of digital advertising and measurement, contributing to a dynamic and entrepreneurial atmosphere within one of the region's largest marketing services groups.

Key responsibilities include developing and nurturing client relationships, serving as a trusted advisor on account requirements. The role involves setting viable objectives and KPIs, recommending and developing measurement methodologies, and deploying best-in-class digital implementations across client portfolios. Additionally, the Associate Director ensures that projects and campaigns are tracked and measured based on agreed KPIs and media efficiencies, while also assisting in training and up-skilling client account teams.

Candidates should possess 6-7 years of digital experience, preferably within an agency setting. The role requires an independent, self-driven individual with a highly responsible nature and the ability to work in a matrix organization, managing complexity and challenges. A proven track record in executing and developing digital strategies for clients is essential, along with experience in managing media briefs, budgets, and aligning digital strategy with global brand strategy. Proficiency in Chinese is mandatory, with either Mandarin speaking or reading/writing capabilities, and an understanding of the China digital space is highly advantageous.

WPP Media fosters a culture that values creativity, trust, and growth. Employees are encouraged to lead collectively to inspire transformational creativity, balance people and client experiences by cultivating trust, and champion growth and development to mobilize the enterprise. This environment provides ample opportunities for professional development and career advancement within a globally recognized organization.