Associate Manager, Media Planning

The Associate Manager, Media Planning role at WPP Media in Singapore involves developing and executing integrated media strategies to drive business growth for clients. The position requires collaboration with high-performing teams to deliver exceptional communication strategies and result-oriented implementations for both local and international brands.

Key responsibilities include crafting compelling campaign solutions based on consumer and category insights, strategizing across traditional and digital platforms, and managing projects to ensure timely delivery of all campaign elements. The role also involves enhancing measurement systems to provide deeper insights into the return on investment of media plans and ensuring the achievement of agreed-upon key performance indicators.

Candidates should have 3-4 years of experience in media or digital agencies, focusing on campaign and channel strategy development. A strong understanding of the interplay between traditional and digital channels within Singapore's media landscape is essential. The role demands innovative thinking, leadership skills, and proficiency in digital buying and trading technologies, including ad servers, verification tools, and DSP/DMP platforms.

WPP Media offers a culture built on collective energy, passion, collaboration, and support. Employees have opportunities to work with specialist teams across digital, content, and media, gaining a diverse spectrum of experience. The company invests in employee growth through access to global networks, learning opportunities, and a variety of employee resource groups.