Bidding Platform Specialist Senior
The Bidding Platform Specialist Senior at WPP Media is responsible for implementing, monitoring, optimizing, and continuously improving digital advertising campaigns across multiple paid media platforms, including Meta, TikTok, Pinterest, Kwai, and others. This role ensures that campaign execution aligns with global standards and guidelines, directly impacting client satisfaction and business outcomes.
Key responsibilities include minimizing execution errors, enhancing campaign performance through effective bidding and optimization strategies, and delivering clear, accurate, and actionable reports. The specialist also provides leadership and operational support to internal teams, resolves campaign-related issues, and maintains transparent communication with clients to ensure they understand campaign performance, processes, and results.
Candidates should have 2–3+ years of experience executing and optimizing digital paid media campaigns across platforms such as Meta, TikTok, Pinterest, Kwai, LinkedIn, and Google. Strong knowledge of digital marketing, bidding strategies, campaign monitoring, and optimization is essential. Intermediate Excel skills for reporting, analysis, and performance tracking, along with high analytical and problem-solving capabilities, are required. Intermediate English proficiency with clear communication and strategic thinking skills is also necessary.
WPP Media offers competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. Employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. The company hosts frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
WPP Media fosters a culture of respect where everyone feels they belong and has the same opportunities to progress in their careers. The company believes the best work happens when teams are together, fostering creativity, collaboration, and connection. A hybrid approach is adopted, with teams in the office around four days a week. If accommodation or flexibility is required, candidates are encouraged to discuss this with the hiring team during the interview process.