Business Director, Marketing Science
The Business Director, Marketing Science role at WPP Media is a leadership position within the Marketing Sciences team, focusing on integrating data and analytics into marketing decision-making. The team collaborates with senior marketing and business leaders to provide analytical solutions to complex marketing challenges, aiming to drive client growth through data-driven insights.
Key responsibilities include managing and developing relationships with senior clients, becoming a trusted advisor by diagnosing marketing problems and designing analytical solutions. The role involves leading analytics and marketing effectiveness projects, supervising teams of analysts, and providing business insight, technical leadership, and quality assurance. Additionally, the Business Director supports agency strategists and media planners with analytical decision support for media planning and optimization, ensuring that insights from analytics projects are embedded into decision-making processes.
The ideal candidate will possess a numerate or analytical degree in fields such as statistics, econometrics, mathematics, sciences, or economics. Extensive experience in analytical methods within an agency, consultancy, or marketing analytics team is essential, along with a proven track record of delivering analytical projects for clients. Strong problem-solving skills, the ability to build and grow relationships with senior stakeholders, and proficiency in coding with R for data and analytical work are also required.
WPP Media offers a competitive benefits package, including health insurance, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect and inclusivity, encouraging collaboration and continuous learning. Employees have access to the global WPP network, providing opportunities for growth, networking, and learning at the cutting edge of marketing and advertising.