Country Marketing Associate
Duolingo is seeking a creative and ambitious Country Marketing Associate to accelerate growth and explore brand opportunities in China. This role involves leading innovative marketing campaigns to enhance Duolingo's presence in one of its fastest-growing international markets. The successful candidate will join a dynamic team dedicated to making high-quality language education universally accessible.
Key responsibilities include managing influencer programs by researching and vetting creators, preparing briefs, reviewing content, and tracking performance. The associate will oversee social media content calendars, monitor trends, and recommend ideas that align with Duolingo's brand. Additionally, the role involves managing timelines, budgets, and deliverables, guiding agencies and partners for efficient campaign execution. Collaboration with cross-functional teams is essential to align priorities and bring campaigns to fruition.
Candidates should have 2-5 years of marketing experience with a strong focus on influencer marketing, social media, brand partnerships, or content marketing. Successful cases and connections with influencers or celebrities are important, along with a keen interest in social media trends. Experience in managing vendors and agencies, strong project management skills, and proficiency in both Mandarin Chinese and English are required. Legal authorization to work in China is necessary, as the position is based in Beijing.
Duolingo offers a comprehensive benefits package, including health, dental, and vision insurance, retirement savings plans, generous vacation and sick leave policies, employee stock options, and professional development opportunities. The company fosters a collaborative and innovative work environment, emphasizing creativity, experimentation, and continuous learning. Employees have opportunities for career progression, skill development, and leadership advancement within the organization.