Customizations & Campaign Production Lead
Spring Health is seeking a Customizations & Campaign Production Lead to spearhead the execution of member lifecycle marketing programs. This pivotal role involves building and launching high-quality campaigns in Iterable, managing complex builds, and overseeing customization requests from our B2B customer base. As a senior individual contributor reporting to the Director of Lifecycle Marketing, you will collaborate closely with the lifecycle strategy team, external agencies, and B2B customer success teams to translate strategic initiatives into effective, high-performing campaigns. This position is based in New York City, with a hybrid work arrangement requiring in-office presence three days a week.
Key responsibilities include owning the end-to-end customization function, from intake and prioritization to solutioning, architecture, build, and quality assurance. You will develop and maintain a customization playbook to streamline request execution, build scalable and well-documented customizations, and manage the request queue with clear service level agreements. Additionally, you will oversee end-to-end campaign production in Iterable, establish high-quality QA standards, develop a modular content library, and build dynamic content systems to deliver personalized experiences across member segments. Collaborating with engineering teams on data enablement and maintaining send frequency governance are also integral to this role.
The ideal candidate will have 5–8 years of experience in lifecycle marketing or CRM with a strong focus on hands-on production and execution. Deep expertise in Iterable is required, including the ability to build complex journeys, dynamic templates, and modular systems from scratch. Experience managing a high-volume production queue in a B2B2C or SaaS environment, familiarity with agency management, and strong attention to detail are essential. The ability to juggle competing priorities and work within a defined platform scope while seeking continuous improvement is also important.
Spring Health offers a competitive compensation package, with a target base salary range of $153,500 to $194,310, along with equity and comprehensive benefits. Benefits include health, dental, and vision coverage starting on the first day, access to One Medical accounts, employer-sponsored 401(k) match up to 2%, and a yearly allotment of no-cost visits to the Spring Health network of therapists, coaches, and medication management providers for employees and their dependents. Additional perks include competitive paid time off policies, parental leave, access to wellness programs, fertility care support, and professional development reimbursement.
Joining Spring Health means becoming part of a mission-driven company dedicated to eliminating barriers to mental health care. With a valuation of $3.3 billion and partnerships with over 450 companies, including Microsoft, Target, and Delta Airlines, Spring Health is at the forefront of revolutionizing mental healthcare. This role offers the opportunity to contribute to impactful work in a dynamic environment, with ample growth opportunities and a commitment to fostering a workplace where everyone feels valued and empowered.