Demand Generation Manager
As a Demand Generation Manager at Payhawk, you will be responsible for developing and executing demand-generation strategies tailored to your assigned region. This role involves close collaboration with the regional sales team to align marketing efforts with sales objectives, ensuring a cohesive approach to market expansion and customer acquisition. Payhawk is a leading AI-powered spend management platform that unifies corporate cards, expense management, procurement, and accounts payable, serving finance teams across over 32 countries.
Your key responsibilities will include defining the demand-generation and channel strategy for your region, encompassing both new business and expansion initiatives. You will coordinate with marketing shared services such as Paid, SEO, Lifecycle, Content, and Events through a rolling campaign brief. Additionally, you will represent your region in quarterly planning cycles and weekly marketing meetings, prioritize initiatives based on go-to-market strategy, and manage the relationship with the regional sales team. You will also oversee the regional campaign budget, ensuring cost-efficiency and a strong return on investment.
To be successful in this role, you should have at least 5 years of demand-generation experience, ideally in B2B SaaS or fintech. Proficiency in French, German, Dutch, Swedish, or Polish at a native level is required, along with fluency in English. A proven track record in building marketing strategies that support outbound motions and generating demand with enterprise accounts is essential. Experience in creating global one-to-many account-based marketing campaigns and building programmatic marketing campaigns is highly desirable. A hands-on approach, including setting strategy, writing copy, building landing pages, and testing new tools, is also important.
While specific compensation details are not provided, Payhawk offers a comprehensive benefits package that includes 30 days of paid holiday, a week-long exchange program to various international offices, additional medical care, a fully funded sports card for gym or classes, a monthly travel allowance, and hands-on access to the actual product you're helping to build.
Payhawk fosters a high-performance team culture, emphasizing collaboration, direct feedback, and rapid growth. As Bulgaria's first unicorn, the company continues to expand globally, offering opportunities for personal and professional development in a dynamic and innovative environment.