Senior Lifecycle Marketing Manager
Payhawk is seeking a Senior Lifecycle Marketing Manager to establish and lead email marketing initiatives aimed at nurturing prospects and retaining customers. This senior individual-contributor role reports directly to the VP of Growth Marketing and offers the opportunity to build a team within 12 to 18 months. The position is based in Barcelona, Spain.
In this role, you will be responsible for developing and executing renewal and retention campaigns to protect and grow the existing customer base. You will also launch and manage lead-nurture tracks for prospects who are not yet sales-ready, as well as opportunity-nurture tracks to expand deal scope and increase win rates. Additionally, you will oversee upsell and expansion campaigns, win-back and reactivation flows, and customer advocacy programs, including case studies, referrals, and Net Promoter Score (NPS) initiatives. Collaboration with regional marketing leads and marketing operations is essential to ensure accurate tracking and reporting of all campaigns.
The ideal candidate will have senior lifecycle marketing experience in B2B SaaS, with hands-on experience building nurture, onboarding, retention, or win-back programs from scratch. Proficiency with a marketing automation platform, including segmentation, journey and workflow building, and reporting, is required. The role demands comfort in being the first and only person in the position, building without an existing playbook or team to inherit. Strong cross-functional collaboration skills are necessary, as you will work closely with regional marketing, account-based marketing, partnerships, and marketing operations. A track record of using retention and expansion metrics (Net Revenue Retention, Gross Revenue Retention, churn) to guide campaign strategy is essential.
Compensation includes 30 days of paid holiday, additional medical care, a fully funded sports card for gym, classes, or your sport of choice, and a monthly travel allowance covering commuting expenses. Employees also have the opportunity for a week-long exchange to various company locations, including London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, or Barcelona.
Payhawk fosters a high-performance team culture that values honest opinions, real ownership, and a focus on outcomes. The company encourages direct feedback and ideation to drive continuous improvement. As Bulgaria's first unicorn, Payhawk offers a front-row seat to a market leader in one of the fastest-moving industries, providing ample growth opportunities for ambitious individuals.